Many charities try to persuade you to donate to them. From our independent position, we are happy to explain to you how to make an effective choice. This is important, because even the money you give away can only be spent once.
About effective donatingThrough our website, you donate to funds and charities rated as most effective by independent, scientific research institutions. From your donation, 100% of the amount goes to the charity.
DonateMaking conscious donations can raise questions about our methods, our funds, major gifts or tax deductions. Through our helpdesk we offer personal, free and independent advice. We are happy to help you on your way by answering all your questions with care and attention.
HelpdeskWhy effective giving is important
Among all the good, we seek the best
Meet our ambassadors
“A few years ago I took the plunge: I pledged to donate at least 10 percent of my future income and carefully consider my donation decisions.”
Rutger Bregman
Historian and author
“In essence, you take out a subscription here to make the world a better place”
Renée Frissen
Co-founder Ten Percent Club and Director at OpenEmbassy
“If I ask people to guess which charities are most effective they perform worse than a monkey who gambles randomly. So it is important that we base our decisions on evidence-based research.”
Paul Smeets
Professor in Philanthropy and Sustainable Finance
“Make three pots: one for yourself and your loved ones, one for charities you feel (emotionally) involved with, and one that solely depends on the impact of your donation.”
Stijn Bruers
Moral philosopher and rational ethicist
“I don’t give because of charity, but from a deep-seated sense of justice.”
Frits Petit
Advocate for greater equity of opportunity
“We know that our empathic moral compass is extremely flawed. That’s why we have to look carefully at where we can make the most difference with our limited resources.”
Tim Fransen
Cabaret artist & Philosopher
I think all of us wonder sometimes if we are doing enough to make the world a better place.
The average Dutch person gives only 0.4 percent of their income to charity, and this is understandable. After all, how can you be sure that your gift really makes a difference?
There is good news – now there is a whole movement of people conducting rigorous, scientific research into exactly that question. As it turns out – if you are a resident of a rich country, you can improve the world by donating.
A few years ago, I made a decision: I pledged to donate at least 10 percent of my future income and think more about what I want to give to. Since then, it has become a yearly ritual. After the annual tax return my wife and I calculate what our “10 percent” is and we think about what we want to do with our donations that year.
Giving has become a normal part of our lives. It is no longer something I do by chance after seeing a tear-jerking commercial, but a habit that has great meaning to me, just as I consider it important to vote.
I really enjoy looking at our “portfolio” of donations now and thinking about how our money is at work making the world a better place.
This is something Clementine Gelauff (73) has known for years. After her death, a sizable portion of her estate will go to charity. “Something I kept running into when I started working on my will – I’ve had one drawn up twice before – is that you have to record which exact organizations you want […]
These days I find myself at the Zuidas for an appointment about twice a week. I don’t think this is coincidental. This week I see another typical scene – two ambitious thirty-somethings sit across from me. One studied psychology, the other commercial economics. Both are naturally drawn to the Zuidas, “because that’s where the towering […]
Occasionally you come across people in life that just put a smile on your face. This happened to me a few months ago when I first met Bram Schaper. Even as a young boy, Bram was crazy about trains. His biggest dream was to become a train driver. When Bram went to college after high […]
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You can help solve major global problems by donating to the most effective charities. These have been carefully chosen based on scientific research. Your donation goes entirely to your charity of choice. You receive free and honest advice. You can donate easily with your own bank account.
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Interviews with experts about important themes surrounding the effectiveness of donating
Listen nowWe are committed to making donating effectively as easy as possible for you. You are welcome to ask us any questions you may have.
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